• UP Elections 2022

    Midpoint Melodrama: UP Political Twitter Halfway through Polling Phases

    We examined the use of Twitter by 10426 politicians from Uttar Pradesh, across all levels of seniority, midway into the phases of polling in the Uttar Pradesh elections of 2022, starting January 1, 2022, and up until March 1, 2022. We summarize here our key findings by examining four key questions. How does Twitter relate to Urbanization and Literacy? To address the first question, we examined the number of urban residents by location, and levels of literacy, and find there is a statistically significant relationship between both the number (and percentage) or urban residents and the likelihood that politicians in that area use Twitter, as well as with the level…

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  • UP Elections 2022

    Uttar Pradesh Elections and Twitter: The Cast of Characters

    The Uttar Pradesh elections are being fought on social media just as much as they are in the physical spaces of the campaign. While messages forwarded on WhatsApp are a significant piece of what drives peoples’ political opinions, the primary means of official branding continues to be Twitter for most of the parties and major leaders within the parties. Over the coming weeks, a collaboration between the University of Michigan and IIIT-Hyderabad will analyse the use of social media by politicians on various aspects of the electoral campaign in Uttar Pradesh.

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  • Research,  Social Computing

    Challenging big social media, falling to partisanship: The Koo Conundrum

    We examined the use of social media by politicians on Koo to understand the spread of political preference and engagement for the social media channel that has sought to challenge Twitter online. We find that the broad trend is not partisan, but almost entirely dominated by a single political party, the BJP. Moreover, we find that there is a clear pattern of repeat use, where politicians are not switching away from other platforms, but rather using Koo in addition to, and more importantly, as a secondary option to their existing accounts on Twitter. Both of these have consequences for the longer-term adoption of Koo, and the content experience of new…

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