• Books,  Excerpts

    Excerpts from “My Life in Full: Work, Family, and Our Future” by Indra K. Nooyi

    As I was reading Blackstone / Steve’s story (my blog), I got stumbled on Indra Nooyi’s story; such books instantly strike a cord with me. Book was so engaging, that I finished the book in Jan itself, i.e. 2 books in a month, not very common these days 😛 Was fascinating to read the book that has reference to Chennai a lot, my hometown too! My last book with so much of Chennai reference was Biography of A R Rahman (my blog), there is something lovely about reading books / personalities that has roots to Chennai! I loved the reference to Thata (grandfather in Tamil language) in the book. Book…

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  • UP Elections 2022

    What #hashtag wars tell us about the organization of Uttar Pradesh IT cells, and how parties mark their allies and enemies

    Pitched battles on Twitter are increasingly common among the key players in the Uttar Pradesh elections, since the praises, innuendo, and insults that take shape and virality on Twitter often find new lives on other social media such as WhatsApp, but also on mainstream television and web-based news. We studied nine parties contesting the state legislative elections in Uttar Pradesh – BJP, SP, INC, RLD, BSP, AIMIM, Nishad Party, AAP, and Apna Dal, and collected the hashtags used by over 11,000 politicians at various levels, from sitting MPs and MLAs to party workers. We collected all the hashtags used by the said politicians during Sep 2021 to Jan 2022. We…

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